Marketing | Brand Development | Product Design |
UX | Logo + Asset Design | Creative Direction
As the first Designer and Marketing Associate, I brought Crosscode Inc from the beginnings of an idea to inception. I identified audience channels, product/market fit, and created all Go-to-Market collateral. I led a team of contract designers to develop the brand and product design via user-centered visual assets, user-friendly flows, and digestible messaging. I designed UX and collateral for the product website, in-app features, signup + onboarding experience, social campaigns, and even trade show displays for events before Covid-19.
I wore many hats, and I routinely worked cross-functionally with the development + management teams to define the product roadmap, refine product design, improve UX, shift positioning, and outline product + marketing strategies. With the help of my team, I created assets and B2B2C-based brand collateral for product features, signup funnels, and campaigns, testing each element against audience response to iterate and improve. I also helped design the Crosscode rebranding logo.
