Content and Design Specialist
When I was brought onto the Marketing Team as a Marketing Communications Specialist, I was responsible for mastering the details of the complex drug and alcohol toxicology laboratory services and translating scientific information into clear, easily consumable content. My role involved creating and executing content based on department guidelines and strategic goals. This included developing various marketing materials, managing social media, and ensuring brand consistency across all platforms, including advancing and redesigning a more user-friendly website.